Join us for our business-focused CE!
Developing Effective Marketing Strategies in a Post Pandemic World
Bill Schroeder, Senior Vice President, InTouch Practice Communications
This lecture will focus on trends, how to develop and manage a content plan, and how to properly evaluate success. This talk will also cover Google’s brand-new analytics suite (GA4) that every practice will need to implement and understand before its forced rollout on July 1, 2023. (2-hour lecture)
Cultivating the Client Behaviors You Want Through Your Marketing Efforts
Caitlin DeWilde, DVM, The Social DVM
Use your marketing to subtly nudge and facilitate your clients to take the actions that benefit your practice and your team. Go beyond getting them to book that appointment, shop online or request a refill. Get them to do it in the way that is most efficient for your team and/or provides the best client experience. Make your marketing a win-win for everyone! (1 hour lecture)
John Mysz, LCSW, Veterinary Specialty Center
This presentation briefly explains the brain’s biological response to distress and trauma to help us understand more about the various “difficult” clients we all work with. We will then discuss how to respond as professionals; particularly how to foster compassion by understanding the clients better and utilizing some key tenants from different cognitive therapies. It will then focus on how to recognize signs of escalation both within yourself and the client and how to shift your focus towards the well-being of the patient rather than falling into some easy traps. (1 hour lecture)
Protecting Your Veterinary License: Professional Liability and License Defense in Today’s Times
Jennifer Frey, DVM, Trust Veterinarian, AVMA/PLIT
This 2-hour course will begin with an overview of common malpractice allegations and the types of coverage needed to protect your professional license. It will then take a deeper dive into the increasing trend of veterinary board complaints and include insight on what to expect when faced with an investigation or complaint against your veterinary license as well as how to proceed if you receive a letter from the licensing board. Examples of potential outcomes and veterinary board actions will be provided as well as risk management advice on how to minimize both malpractice and board complaints. (2 hour lecture)
* This event has RACE Approval for 6 hours of continuing education credit in jurisdictions that recognize AAVSB RACE approval. However, participants should be aware that some boards have limitations on the number of hours accepted in certain categories and/or restrictions on certain methods of delivery of continuing education.