Veterinary Professionals

///Seventh Annual VSC Veterinary Business Conference
Seventh Annual VSC Veterinary Business Conference 2020-01-14T20:07:57+00:00

Eighth Annual VSC Veterinary Business Conference

Join us for a free daylong educational event aimed at the logistics of running a veterinary practice. Our Eighth Annual VSC Veterinary Business Conference covers a wide range of topics for owners, practice managers and supervisors focused on giving you more tools to run your practice so that you can continue to focus on what you know best – practicing veterinary medicine.


Wednesday, September 16th – 8 am to 4:15 pm
Registration and Networking – 8 – 9 am
Presentations – 9 am

Continental Breakfast, Lunch and Snacks provided


Meridian Banquet and Conference Center
1701 Algonquin Road, Rolling Meadows, IL

Below are the lectures from our 7th Annual Business Conference that was held in September of 2019

Dr. Stacee Santee
Founder and CEO

How to Build a Loyalty Program
that Boosts Revenue and Retention

Rewarding existing clients is five times more profitable than acquiring new ones. The average consumer belongs to over 10 reward programs and 79% of millennials prefer to do business with a brand that has a loyalty program.  When you receive a reward, endorphins are released that influence trust and bonding. Reward programs, popular in many other industries, are gaining traction in the veterinary industry but do they work?  Here’s just some of what you’ll take away from this lecture:

  • Insight into the psychology behind what makes loyalty programs work (or not)
  • Data from practices participating in the loyalty program
  • How to use loyalty programs to drive compliance

Sponsored by Vet2Pet

Compensation Models that Inspire Practice Growth

As a service business, labor is the largest expense a veterinary practice encounters. The secret is learning how to manage our most valuable asset, our staff, in a way that promotes retention, development, efficiency delivery of veterinary services, and business growth. During this session, we will explore the history of compensation and how it is impacting the veterinary profession, expand into the economic theory behind compensation, discover compensation models that promote practice growth and assess the role the Veterinary Stock Ownership Plan (VSOP) plays in empowering independent practice owners and their teams.

Sponsored by Calico Financial

Dr. Michael Dicks
Chief Economic Advisor
Calico Financial
Dr. Bret Deardorff
Senior Manager, Veterinary Affairs
Hill’s Pet Nutrition

Unlocking the Hidden Profits in Pet Foods

Everything you’ve ever wanted to know about pet food profitability but were afraid to ask.  The myths and misconceptions surrounding the profitability of selling pet foods in veterinary practices will be discussed in this interactive, open discussion presentation. You will be presented with a number of “rules of thumb” about pet foods to take back and share with your teams:

  • How profitable are therapeutic foods
  • What is the profit potential for my practice
  • How can I enhance my pet food sales
  • What are my true inventory costs
  • Client Communication

Sponsored by Hill’s Pet Nutrition

Strategic Planning for Your Employee Benefits Program:
Defining Objectives, Aligning Your Team, and Taking Control

Many practice owners offer employee benefits and health insurance programs to their staff and feel like they don’t have control over rising costs. With little control, and often too little time allotted to developing a strategy, practices are left with only the following options to control costs: raise deductibles and reduce coverage, shift more cost to the employees, or move insurance companies. With the right process, this can be corrected and practice managers/owners can take back control. This session will share a process that can be adopted by attendees, the Benefits Blueprint, to help develop a long-term strategic plan.

Sponsored by Hinsdale Pet Memorial Services

Brent Rosen
Vice President, Benefits Consulting
Alera Veterinary
Mark Feinmhel
MF Business Consulting

Improve Your Professional Relationships Through Effective Communication

We damage our relationships both at work and away from the job by not communicating effectively. Learn some techniques to improve your communication skills by using several techniques from the international bestselling book and training program Crucial Conversations taught by a certified trainer.

Sponsored by InTouch Practice Communications

Veterinary Professional Liability and License Defense:
An introduction to Veterinary Professional Liability and License Defense

Malpractice suits and board complaints are becoming more common in veterinary medicine. This lecture will focus on some of the common reasons for malpractice and board complaints. It will highlight medical record keeping including recommendations, treatment options, phone/text/email communication and discharge instructions. There will also be a discussion of license complaints and a focus on the standard of care.

Sponsored by AVMA/PLIT

Dr. Nina Mouledous 
Trust Veterinarian
AVMA Professional Liability Trust

Presenter Sponsor

Platinum Sponsor

Gold Sponsor